Modeling SEO

October 16, 2013  •  Leave a Comment

All right, so we've just finished a modeling shoot with you.  Maybe you were the model.  Maybe you collaborated with hair or makeup or in some other way. Now what?

One of the goals of shooting together is to get noticed.  One of the things that we ALL can get out of our shoot is some publicity and the best publicity is to share the images in each others' circles. We want to share the images so people can find you.  And we want you to share the images with people you know so they can find us.  Remember that one of our rules for modeling shoots is that everyone gets something out of the shoot.  This article is about how best to go about this process.

 

So what is SEO?

The term SEO refers to Search Engine Optimization.  This means getting found by search engines (like Google, Yahoo!, Bing, ... and others).  Getting found by search engines is part science, part art.  It comes from using the right keywords, posting in the right places, and having the right back links.  The more links that a search engine finds pointing back to a particular page, the more legitimate and relevant it considers the page to be ... and therefore the higher the ranking.  The more legitimate the back link, the higher the ranking.  The more unique the keywords, the more likely the page is to show up in a search.

The goal in SEO is to get onto the first page of searches for the desired keyword. 

 

What does this mean for  me?

When one member of our team wins, we all win.  The more we can help drive traffic to each other, the more likely search engines will pick up on this and continue the trend.  The secret is in the back links.  If every time we post a picture, article, or post, we link it back to one or more places on each others' pages we create built in legitimacy for the post.

Here's an example of how we provide back links in our galleries:

(See the original gallery image at here.)

In this post we have posted a link to the parent directory for the image (our Steampunk Project Gallery), a link to our Facebook Page, and a link to the Facebook page of both of the models pictured in the image (Kyrie Brown and Jessica Ayn Lee).  (And if you noticed, we just did it again here). We have then shared the image as an article on our personal Facebook page, complete with all of these links.  And we then shared that link on our business Facebook page ... and then from the business Facebook page, shared it on the personal Facebook page of both of the models and the makeup artist.

Ideally, they would share this article on their own Facebook Pages, therefore share the links back to the original post and to each other. 

From there, we then pinned the image to our Steampunk board on Pinterest.  And in the description for the pin on Pinterest, we copied and pasted the entire caption shown here. So now whenever that pin is shared, the links are passed as well. 

We then shared this post on Google + by clicking on the +1 button under the image ... and tweeted the link on our twitter account.

 

General Tips for Sharing Images and Articles from our Site:

  • We are always flattered when you tag us personally in your post.  But that doesn't drive anyone to our website.  At most, it drives people to our personal FB page - where we don't tend to share much outside our friends and where we don't tend to accept friend requests from strangers.  What we'd prefer is that they visit our website or the Adagio Images FB page.  So please reference Adágio Images, its website and FB page as much as possible whenever you post anything.
  • We want to help you get found.  So if you have a link that we should include on the links, please let us know ... preferably before we start processing photos so we can embed your link in the photo's caption.
  • Please include the copyright information on every image you post.  I can only protect from copyright infringement that which has been adequately marked.  It will almost always be (c) Bryan Pocock, Adagio Images LLC
  • As shown above, the images have captions with credits for those people involved with the shoot as well as URL links to different websites associated with the image.  The caption often includes a title for the image, possibly a name of the shoot, credits with the name of the model, stylist, MUA, etc., links to the website and our Facebook page, and hashtags to help the image get found more easily when it is shared on other sites.  If a member of the team has a website, URL, Facebook page, etc. we may include a link to it as well.  Please include this information whenever you share an image so that we can give credit and create better back links.  We also have some hidden keywords associated with each image. 

 

 

 

 


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